Former All Black Scott Roberston and Miss Italy Tania Zamparo are currently filming a documentary that will help promote the Rugby World Cup 2011 to Italians. This is the first of many positive spin offs of this huge event which is sure to help profile New Zealand as great holiday destination to new audiences. 8,700 Italians travelled to New Zealand in the year-ending February 2010. That number was up 7.3 per cent on the previous year, indicating the potential for growth from this market. Local newspaper The Press also ran this story.